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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
What Was Hot in Technology? 20 Years Ago!
We tend to spend a lot of time looking at the “hot new things,” such as connected vehicles, virtual assistants, and a lot more. But, as retailers, we infrequently look back at the past to see what was hot then … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing
Tagged 1997 hot products, CNET, customer expectations, customer loyalty, customer satisfaction, experiential retailing, technology
1 Comment
Cross-Channel Integration in 2017
This post builds on the one from yesterday, which reported on a study by Yes Lifecycle Marketing. eMarketer reports that: “Retail marketers are looking to [better] incorporate online and offline channels to get greater insights into their customers in 2017. … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged cross-channel, customer expectations, eMarketer, merchandising, multichannel, omnichannel, promotion, Yes Lifecycle Marketing
2 Comments
