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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
The Economic Benefits of Local Shopping
On the Saturday between Black Friday and Cyber Monday, American Express annually promotes Small Business Saturday. So, just how important is local shopping for the economy? CreditDonkey, a credit-card comparison and financial education Web site., has prepared an infographic that looks … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business
Tagged competition, customer loyalty, economy, infographic, merchandising, promotion, shopping, small retailer, trends
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Macy’s Increases Its Merchandise Offerings for Hispanics
There are about 54 million Hispanics in the United States — and growing, which makes this diverse group of people a key market for retailers. In summarizing U.S. census data, AHAA reports: “The Hispanic population of the United States is the nation’s … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer service, fashion, Hispanic, Kmart, Macy's, merchandising, opportunity, planning, promotion, Thalía Sodi, trends
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Amazon.com on 60 Minutes: The Full Video Segment
This past Sunday, Amazon.com was featured on the CBS show “60 Minutes.” Jeff Bezos and others gave some interesting behind-the-scenes insights on Amazon’s distribution process — and its testing of mini-drones to deliver packages in the future. Here is the … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career)
Tagged 60 Minutes, Amazon.com, CBS, Jeff Bezos
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