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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
Self-Branding for Personal and Career Success
Recently, I did a full-length radio interview with Dr. Suzanne Phillips for her CoSozo Psych Up Show on the topic of self-branding for personal and career success. In this interview, the discussion goes far beyond the concept of self-branding for … Continue reading
Amazon Battles On
As the world’s largest book seller and online merchant, Amazon is never afraid to flex its muscles with regard to its suppliers. So, this question comes into play: Is Amazon acting as an advocate for lower consumer prices (as the … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Amazon, competition, customer expectations, customer service, Disney, dispute, ethics, global, Hachette, merchandising, multichannel, price, trust
2 Comments
Multichannel Merchant’s New Study of Global E-Commerce
Due to its growing importance, we have posted several times about the changing face of global E-commerce (see, for example, 1, 2, 3). According to Mike O’Brien, writing for Multichannel Merchant (MCM): “If you’re a merchant and you’re not engaged in global E-commerce, … Continue reading
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged challenges, competition, customer expectations, customer service, e-commerce, global, global retailing, merchandising, multichannel, Multichannel Merchant, online shopping, opportunity, planning, tips, trends
3 Comments
