Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Retailers Want to Know: Do Shoppers Really Trust Customer Reviews?

Posted on September 28, 2016 by bermanevansretail

As retailers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on retailer-sponsored communications. Let’s look at some research by Trustpilot, a customer review … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Key Numbers for Retailers

Posted on September 26, 2016 by bermanevansretail

Martec International (a retail consulting firm) and Microsoft Business Solutions recently produced a report on How to Get the Numbers That Matter in Retail: “The objective of this white paper is to review various aspects of retail financial management and to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment

Watch the Construction of a Retail Store via Time-Lapse Photography

Posted on September 23, 2016 by bermanevansretail

Building a retail store can be a time-consuming and complex project. It is far more detailed than a store remodel. Consider the case of Jimmy John’s. According to its Web site, at Jimmy John’s Sandwiches: “We serve from-scratch food made … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , | 1 Comment