Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Online Tips for Small Retailers: A Video

Posted on September 29, 2014 by bermanevansretail

This TV interview recently appeared on Fios1’s Money & Main$Street show. It deals with the issues surrounding small retailers and their involvement with the Web.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments

The Digital Collaboration Playbook of 13 Retail Leaders

Posted on September 24, 2014 by bermanevansretail

The latest issue of Shopper Marketing includes the “Shopper Marketing Digital Collaboration Playbook.” This is the Path to Purchase Institute’s: “first attempt to catalog the numerous ways that top retailers are using new tools to communicate with shoppers along the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

A Global Look at the Real-Time Pace of Online Consumer Shopping

Posted on September 19, 2014 by bermanevansretail

Click the image to see real-time data on what online consumers are spending by the second around the globe.    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , | 2 Comments