Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

A Multimedia Look at Couponing

Posted on October 25, 2014 by bermanevansretail

Couponing is alive and well. The big difference today: Print coupons are not nearly as popular as they were in the past; but other forms of coupons have gained popularity. As Vouchercloud.com reports: “The concept of launching a coupon or promotional campaign … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Are YOU as Cyber-Secure as You Should Be? Some Video Tips

Posted on October 15, 2014 by bermanevansretail

Identity theft and loss of privacy are BIG issues. In this video, we point out several “scary” aspects of cyber security as well as offer several tips. Protect YOURSELF. We can be our best friend — and our worst enemy. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 2 Comments

When Do People Do Their Holiday Shopping?

Posted on October 12, 2014 by bermanevansretail

As we enter the 2014 major holiday shopping season — yes, it’s that time already, it is important to understand when consumers will shop. According to Google: “This holiday shopping season will be our most connected ever, with devices at … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 3 Comments