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Category Archives: Online Retailing
Will Google Shopping Disrupt Online Retailing?
Google is making some strategic changes that will probably upset a good many retailers — a lot. Ariel Rothenstein reports for Multichannel Merchant that: “Google Product Search (formerly known as Froogle) recently received a new name, Google Shopping; a change that … Continue reading
Grocery Stores Shifting Much More to Social Media
With the continuing decline in their long-time favorite advertising medium (newspapers), many food retailers are planning to do a lot more promotion through social media over the next 5 years. Click the eMarketer chart to learn more.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, eMarketer, food, grocery retailing, opportunity, promotion, social media, trends
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