Category Archives: Global Retailing

Read about how domestic and foreign retailers are performing around the world.

Local Online Marketing: A Smart Way to Target Customers

Posted on October 2, 2012 by bermanevansretail

In the report available below, Neustar Insights / Retail says: “The global nature of the Internet doesn’t erase the need for swimsuits in Orlando or snowsuits in Minneapolis. Retailers still need to let buyers know where their closest stores are. … Continue reading →

Posted in Global Retailing, Online Retailing, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Australia’s Telstra: Focusing on Employee Empowerment

Posted on September 21, 2012 by bermanevansretail

Telstra, an Australian-based global firm, is a technology-driven telecommunications company with a number of retail stores. It recognizes the importance of store managers and empowers them accordingly. The focus is on customer service.    

Posted in Career Video Clips, Careers in Retailing, Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , | Leave a comment

Mobile Shopping On the Upswing in China

Posted on September 21, 2012 by bermanevansretail

Hey mobile retailers, the largest market in the world awaits. Click the chart to learn more from eMarketer.    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , | Leave a comment