-
RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
Tweets by BEretail
Category Archives: Global Retailing
Chinese Firms Invent “Foreign” Brand Names
Many domestic Chinese companies want to project a more foreign (exotic) image. So, they have created brands that are not perceived as Chinese. As reported by Dan Levin for the New York Times: “Eager to glaze their products with the … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged brand, China, customer expectations, merchandising, planning, segmentation
Leave a comment
2014’s Most Popular Posts at Retailing: From A to Z
In 2014, there were about 260 posts made at Retailing: From A to Z by Joel Evans. They were viewed by people in 130 different countries. Thank you! 🙂 These were our most popular posts in 2014 (listed by total views). … Continue reading
Posted in Career Useful Information, Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged 2014, Joel Evans, planning, strategy, tips, trends
Leave a comment
Retailing: From A to Z 