Category Archives: Career Useful Information

There are many career-based articles in this sub-category.

Timberland and Proximity Marketing

Posted on April 28, 2014 by bermanevansretail

Timberland is a successful manufacturer and reseller: “We make boots, shoes, clothes, and gear that are comfortable enough to wear all day and rugged enough for all year. And we don’t rest on our accomplishments — if we did, we’d … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | 2 Comments

A List Your CEO Does NOT Want to Be On!!

Posted on April 8, 2014 by bermanevansretail

Glassdoor regularly rates the performance of company CEOs on the basis of employee feedback. Recently, 24/7 Wall Street reviewed the data at Glassdoor’s Web site and came up with a list of the worst 9 CEOs. As reported by Douglas … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business | Tagged , , , , | 2 Comments

Self Branding for a Successful Career

Posted on January 12, 2014 by bermanevansretail

Many tips and links to promote career success Evans on Marketing Self branding — how we wanted to be perceived by employers, potential employers, peers, and others — is a major key to long-term career success. With this in mind, … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , | 1 Comment