Category Archives: Part 6: Merchandise Management and Pricing

This sub-category encompasses developing and implementing merchandise plans, financial merchandise management, and pricing in retailing.

The Psychology Behind the Online Consumer Checkout

Posted on April 29, 2015 by bermanevansretail

What aspects of consumer psychology should we be aware of when our company is engaged in online retailing? Take a look at this infographic from Great Britain’s 360vouchercodes.co.uk. Consumer Psychology & The E-Commerce Checkout  

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

Foreign Retailers Increasing Their Asia Pacific Presence

Posted on April 24, 2015 by bermanevansretail

This infographic posted at Visual.ly “illustrates the countries in Asia Pacific where global retailers have chosen to expand to and the reasons behind their decisions to do so.”  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , | 1 Comment

Pricing in Action: Discount Wedding Dresses

Posted on April 23, 2015 by bermanevansretail

Discount prices are still a major competitive advantage, even as global economies emerge from the Great Recession. One deep discounter is Bootleg Betty, located in Knoxville, Tennessee. Bootleg Betty reports that: According to a report published by The Knot in … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 2 Comments