Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Is It Too Early to Plan for the 2014 Holiday Season? NO!

Posted on March 27, 2014 by bermanevansretail

Even though many retailers are still redeeming gift cards and processing customer returns from holiday 2013, it is time to be planning for holiday 2014. It is not too early. As Newgistics says: “Preparing a holiday 2014 strategy can require looking … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 1 Comment

Giving Strategic Planning a Boost

Posted on March 23, 2014 by bermanevansretail

As we know, it is crucial for retailers of all sizes and types to have strong, forward-looking strategic plans to guide their efforts. As we also know, many retailers still need to step up their strategic planning efforts. According to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment

Express Is on the E-commerce Fast Track

Posted on March 19, 2014 by bermanevansretail

Express has been an online innovator for quite a while, especially with social media. The retailer has more than 4.5 million likes on Facebook — where it regularly offers special deals and products for sale. During 2013, its E-commerce revenues rose by … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment