Author Archives: bermanevansretail

Cross-Channel Integration in 2017

Posted on February 14, 2017 by bermanevansretail

This post builds on the one from yesterday, which reported on a study by Yes Lifecycle Marketing. eMarketer reports that: “Retail marketers are looking to [better] incorporate online and offline channels to get greater insights into their customers in 2017. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

E-Mail Still Key for Retailers

Posted on February 13, 2017 by bermanevansretail

In this day of social media and mobile apps, many retailers continue to place a lot of emphasis on E-mail — which clearly is not fading away. As eMarketer has noted: An October 2016 survey from Yes Lifecycle Marketing found … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 2 Comments

How the World’s Population Is Changing

Posted on February 9, 2017 by bermanevansretail

For many large retailers, understanding the shifts in the global population is imperative. Take a look at this video to learn more.    

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment