Author Archives: bermanevansretail

McDonald’s: Healthier Menu Still a Work in Progress

Posted on September 27, 2013 by bermanevansretail

Despite its addition of fruit in children’s meals and other attempts at offering a healthier menu, McDonald’s receives a regular barrage of criticism from consumer and parent groups. It is, after all, still a fast-food chain — and the most … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 3 Comments

Universum’s 2013 Listing of the Most Attractive U.S. Employers

Posted on September 26, 2013 by bermanevansretail

Universum has just released  its 2013 listing of the most attractive employers in the United States. This listing is based on a survey of 75,000 American students. Among the top 100 most attractive business employers, many firms have a strong … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 2 Comments

Abusive Behavior by Customers: The Downside of a Liberal Return Policy

Posted on September 25, 2013 by bermanevansretail

We know that shoppers have high expectations with regard to company return policies. They want the returns to be easy and convenient, the terms of the returns to be liberal, and refunds/exchanges to be quick. Return policies often come up … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment