Author Archives: bermanevansretail

Can Car Manufacturers Sell Direct and Bypass Dealers?

Posted on October 1, 2013 by bermanevansretail

Originally posted on Retailing: From A to Z:
Tesla Motors is a U.S.-based manufacturer of upscale high-performance electric cars. As it notes at its Web site: “The Tesla Roadster hit the streets in early 2008 as a car with no equal.…

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Will New Burger King’s Fries Be “Satisfrying?”

Posted on September 30, 2013 by bermanevansretail

Just like McDonald’s, Burger King has faced a lot of criticism over the health aspects of its menus. So, Burger King is taking a very big step — and introducing French fries with fewer calories and less fat. Will these … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment

Customer Fraud Comes in Many Forms: “Wardrobing” Is One of Them

Posted on September 28, 2013 by bermanevansretail

Retailers are well aware that shoplifting and employee theft cost them billions of dollars a year in lost revenues just in the United States and well over $125 billion worldwide. But, the phenomenon of excessive customer returns seems to be … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 4 Comments