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Author Archives: bermanevansretail
Another Dent in Customer Loyalty Programs
A while back, we questioned Stonyfield Farms’ decision to drop its customer loyalty program. Now, it seems that the trend may be picking up some steam — although we still question the wisdom of this in today’s competitive marketplace. Take the … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer loyalty, customer service, loyalty program, merchandising, Pathmark, pricing, promotion, Waldbaum's
8 Comments
CSA’s State of the Industry: 2014
Chain Store Age has just published its 2014 “State of the Industry” issue. Click the image to see the special section on the status of retailing. Lots of things are happening. Included are data on the top 100 retailers. … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged 2014, Chain Store Age, competition, customer expectations, experiential retailing, merchandising, multichannel, planning, retail analytics, shopping, State of the Industry, trends
2 Comments
Universum’s 2014 Top Employers (Including Retailers): Part 2 — Global Leaders
Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. employers were highlighted. In Part 2, global/foreign employers are highlighted. The … Continue reading
