Author Archives: bermanevansretail

How Do Entrepreneurs Feel About 2015?

Posted on January 16, 2015 by bermanevansretail

After enduring the Great Recession, many — but, by no means all — entrepreneurs have done better the last couple of years. So, how are they feeling as we enter further into 2015? As Leigh Buchanan reports for Inc., the leading … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment

What Will Get a Consumer to Read an E-mail?

Posted on January 15, 2015 by bermanevansretail

For retailers that utilize E-mail as a promotion tool, it has become an ever greater challenge to get consumers to read those messages — due to the amount of messages and spam that people receive. So, what subject will get … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

What Are the Steps in a Credit Card Transaction?

Posted on January 14, 2015 by bermanevansretail

The answer to this question is not known by many retail employers and almost almost all shoppers. They often just see a card number being entered and computer software do its magic. The infographic below by ProPay, a firm that … Continue reading →

Posted in Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , | 3 Comments