Author Archives: bermanevansretail

How Should Retailers Compute Customer Lifetime Value?

Posted on January 23, 2015 by bermanevansretail

Smart retailers realize that repeat business (customer loyalty) is one of the most important — if not THE most important — objectives to achieve in both the short and long run. This is a key challenge for many retailers, both … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

A Look Back at the Evolution of Delivery Services

Posted on January 21, 2015 by bermanevansretail

Over the past year, we have been writing a lot about the latest trends in shipping and delivery practices. (See, for example, 1, 2, 3, 4, 5). But, let’s also take a look at the evolution of shipping practices to see … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , | Leave a comment

Making Fast Food Fast Again?

Posted on January 19, 2015 by bermanevansretail

Isn’t it time for a number of fast-food restaurants to return to their roots and offer scaled-down menus and fast service? In the “good old days,” fast-food menus were really simple. Take a look at this early McDonald’s menu, for … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 6 Comments