Author Archives: bermanevansretail

Free!! Resume Templates (Take Our Poll)

Are you interested in greatly improving your first resume or in updating your current resume — or just interested in a better-looking resume? If your answer is yes, then check out these FREE and EASY templates: CV Marker My Perfect … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment

What’s Happening with Virtual Assistants?

Over the last year, artificial intelligence (AI) personal assistants have become BIG!! The leading ones are (alphabetically): Alexa from Amazon, Cortana from Microsoft, Google Assistant, and Siri from Apple. These AI options can answer questions, play music, give directions, tell … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Our Attention Span Is Less Than a Goldfish

Consider these observations from Vikas Agrawal, writing for CustomerThink: “Did you know that humans now have shorter attention spans than goldfishes? A 2015 study conducted by Microsoft in Canada showed that the average attention span of humans has decreased by 4 seconds … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment