Monthly Archives: October 2016

How to Better Promote YOURSELF

Posted on October 14, 2016 by bermanevansretail

I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What can YOU offer that is distinctive? One good way to answer to these questions is by publishing material online through your own blog … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , , | Leave a comment

Take a Store Wi-Fi Quiz

Posted on October 13, 2016 by bermanevansretail

Retail Touchpoints has made available an interesting online quiz: “In-Store Wi-Fi — Are You Keeping Pace With Your Retail Peers? Take this quick quiz to understand how well you are leveraging Wi-Fi in the race to build your business. See how … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Choosing Gas for Your Vehicle Not as Easy as You Think

Posted on October 10, 2016 by bermanevansretail

What factors do you consider when buying gas for your vehicle? Octane rating, emissions, brand name, price? Do you believe that there are differences in gasoline? The correct answer is yes, but not necessarily in the way that you think. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 1 Comment