Monthly Archives: June 2015

Supercharging Up Multichannel Efforts

As we know, at this point in time, millions of firms are engaged in multichannel (omnichannel) retailing. Some do it very well; others can still do better — especially with creating seamless experiences for shoppers. According to Wiser (a company that … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , | 1 Comment

The Value of Analytics to Retailers

In today’s competitive — and often slow-growth — environment, in-depth retail analytics are more important than ever. Here is a very informative infographic on retail analytics from India’s Ankur Khandelwal, a Data Analyst at Robosoft Technologies.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , | 1 Comment

When Do Shoppers Prefer Self-Checkouts?

As we wrote a while ago, self-checkouts are here to stay. However, their popularity among shoppers varies greatly by retail format and in-store buying situation. Recently, Retale conducted a large-scale study on self-checkouts. As summarized by eMarketer: “When it comes … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , | 1 Comment