Monthly Archives: November 2013

Timing Holiday Promotions

Posted on November 7, 2013 by bermanevansretail

We know that many consumers will be hunting for bargains during the 2013 holiday season. And many retailers will be timing their discounts very carefully to generate the most total revenues — ahead of their competitors. So, what are retailers … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

Is the “Big King” a “Big Mac” in Disguise?

Posted on November 5, 2013 by bermanevansretail

Burger King has been battling with McDonald’s for years, while McDonald’s — the largest fast-food chain in the world — mostly ignores BK and does its own thing. Burger King’s latest maneuver is the new Big King hamburger. And yes, … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Better Personalizing the Retail Experience

Posted on November 4, 2013 by bermanevansretail

In this multichannel era, it is imperative that store-based retailers work harder on their customer personalization efforts. As noted by Linda Lacina, writing for Entrepreneur: “The key to keeping brick-and-mortar relevant to shoppers lies in personalization. That’s one of the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 2 Comments