Tag Archives: information

Key Numbers for Retailers

Posted on September 26, 2016 by bermanevansretail

Martec International (a retail consulting firm) and Microsoft Business Solutions recently produced a report on How to Get the Numbers That Matter in Retail: “The objective of this white paper is to review various aspects of retail financial management and to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment

Better Understanding the Consumer’s Path to Purchase

Posted on August 22, 2016 by bermanevansretail

We know that consumers shop differently for various goods and services. But we can always learn more. Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?” A free download is available with a simple login. The chart … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Our Six-Part Series on Retail Pricing Tips

Posted on July 19, 2016 by bermanevansretail

Recently, we published a six-part series on retail pricing practices and offered several tips. Here, in one place ( 🙂 ), are links to each part of the series: Pricing & Small Retailers: Questions to Consider – Part 1 Pricing & … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment