Tag Archives: video

Amazon.com’s New Birthday Gift Card Program

Posted on July 24, 2013 by bermanevansretail

Recently, Amazon.com decide to partner with Facebook and begin offering a Birthday Gift Card program for its customers. As Erin Lynch reports for Multichannel Merchant: “Amazon has teamed up with Facebook and launched a new program that allows users of … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Why Is Airline Pricing SOOOO Different?

Posted on July 1, 2013 by bermanevansretail

As we know, in recent years, the airlines have made an already complicated pricing system even more complex. Their pricing model is quite different from other retailers. Consider this observation from an article by Scott McCartney for the Wall Street Journal: … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

Video Clips on Retailing

Posted on June 27, 2013 by bermanevansretail

Check out my video clips on retailing. 🙂 Be Careful with No Interest Purchases Buying Merchandise from a Firm in Bankruptcy Career Search Requires Planning Online Shopping  Retail Mergers Wal-Mart  

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment