Tag Archives: video

For What Career Path Are You Best Suited?

Posted on August 10, 2015 by bermanevansretail

Are you uncertain about the best career path for you? Have you ever taken a career aptitude quiz? Here’s an interesting, easy, and fun “Career Decoder” quiz from Careerealism to encourage you to think more about your career options: “Using … Continue reading →

Posted in Career Useful Information, Career Video Clips, Careers in Retailing | Tagged , , , , , , , | 1 Comment

Knowing Anna: How Well Do You Understand Your Customers?

Posted on July 21, 2015 by bermanevansretail

With the advent of big data, there are more opportunities than ever to use micro-marketing in targeting and understanding our customers. Here is an example from Teradata: “Catch the moment — Marketing that connects with Anna. What would you do … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Mary Pacifico-Valley: A Great Career in Auto Retailing

Posted on July 9, 2015 by bermanevansretail

Mary Pacifico-Valley is the owner of Denver-based Rickenbaugh Automotive Group. Pacifico-Valley worked her way up the ranks to her present position, and her company is hugely successful: “Rickenbaugh Cadillac Volvo in Denver, CO and Infiniti in Dacono treats the needs of … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 2 Comments