Tag Archives: trust

Is “Free Shipping” Really “Free”?

Posted on November 2, 2014 by bermanevansretail

We know that more shoppers today are price-conscious and more of them are likely to comparison shop. One aspect of price that customers are quite interested in is free shipping of online orders. But “free shipping” has two components that … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments

What Do Container Store, Costco, and Whole Foods Have in Common? (Besides Their Success)

Posted on October 21, 2014 by bermanevansretail

While the national debate about the minimum wage still rages (see 1) — and many retailers oppose any increase, some retail chains have gained a competitive edge through higher wages. They believe that happy employees mean happy customers. Three such … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , | 1 Comment

Are YOU as Cyber-Secure as You Should Be? Some Video Tips

Posted on October 15, 2014 by bermanevansretail

Identity theft and loss of privacy are BIG issues. In this video, we point out several “scary” aspects of cyber security as well as offer several tips. Protect YOURSELF. We can be our best friend — and our worst enemy. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 2 Comments