Tag Archives: trends

Retailers Becoming More Aggressive in Reducing Security Breeches

Posted on May 19, 2014 by bermanevansretail

As we all know, data theft and security breeches are a huge problem for both large and small retailers (click here, for example). After the spate of recent incidents, retailers and credit card companies in the United States seem ready now … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

Coldwater Creek: From Retailer of the Year to Liquidation

Posted on May 13, 2014 by bermanevansretail

In another sign of the changing times in retailing, Coldwater Creek is now undergoing a liquidation sale of its remaining merchandise and will soon be closing all of its stores. Coldwater Creek was honored by Chain Store Age in 1997 … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , | 1 Comment

A Social Media Marketing Funnel

Posted on May 12, 2014 by bermanevansretail

Learn more about social media.   Evans on Marketing In the infographic below, there are some neat facts and tips about building a social media funnel. Visually View original post

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment