Tag Archives: trends

Setting and Measuring Social Media Goals

Posted on September 19, 2012 by bermanevansretail

More and more retailers have become involved with social media. They recognize the importance of this tool. However, some retailers still have not set specific social media goals or determined the metrics for measuring social media success. Look at the … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

How Shoppers Are Saving Money

Posted on September 18, 2012 by bermanevansretail

Many shoppers remain extremely price conscious when buying goods and services. The Internet and mobile devices are often used to track down the best prices. As eMarketer reports: “Smart shoppers are consulting multiple platforms to aid with shopping and to save … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , | Leave a comment

Starbucks and GIS

Posted on September 17, 2012 by bermanevansretail

Starbucks is using technology-driven GIS (geographic information systems) to best assess the promise of retail locations. Click the Starbucks’ icon to learn more from GIS firm Esri.

Posted in Part 4: Store Location Planning, Technology in Retailing | Tagged , , , , , , , , | Leave a comment