Tag Archives: tips

Knowledgeable Holiday Shoppers Are Smart Shoppers

Posted on November 21, 2016 by bermanevansretail

Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | Leave a comment

How Retailers Can Be More Customer-Centric

Posted on November 17, 2016 by bermanevansretail

A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.) The essence of that still rings true today — even more so given … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Best Blogs for Small Retailers

Posted on November 15, 2016 by bermanevansretail

There are many great online resources for small business, including the Web sites of Small Business Administration, Entrepreneur, and Inc. They deal with a variety of topics to assist startups and other small businesses. In addition, there are numerous blogs … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 2 Comments