Tag Archives: tips

Secrets to Setting Competitive Prices

Posted on March 24, 2013 by bermanevansretail

It’s pretty hard for a retail firm to be successful if it (a) does not know what prices its competitors are offering and (b) it does not have a pricing strategy that reflects the competitive marketplace — whomever the retailer … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

The Customer Is King, But ….

Posted on March 23, 2013 by bermanevansretail

Here is an interesting take on customer satisfaction from Harley Manning, a vice-president and research director at Forrester Research, who was recently asked this question: ‘When should we put aside the need for profits and fund customer experience projects instead?’ “His … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Enduring Business Principles

Posted on March 17, 2013 by bermanevansretail

As Jeff Haden says: “Some business principles come and go. Fortunately, there are some business principles you can use forever.” Here are Haden’s eight enduring business principles: “Look past the messenger and focus on the message. When people speak from … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | Leave a comment