Tag Archives: technology

How Shoppers Are Saving Money

Many shoppers remain extremely price conscious when buying goods and services. The Internet and mobile devices are often used to track down the best prices. As eMarketer reports: “Smart shoppers are consulting multiple platforms to aid with shopping and to save … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , | Leave a comment

Starbucks and GIS

Starbucks is using technology-driven GIS (geographic information systems) to best assess the promise of retail locations. Click the Starbucks’ icon to learn more from GIS firm Esri.

Posted in Part 4: Store Location Planning, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

High-Tech Changing Retail Merchandising Practices

Here’s a good take on the evolving use of technology in retailing by Erik Sherman, writing for Inc.: “The retail industry is undergoing significant changes in the merchandising process — at least, so says a recent survey by RSR Research. The … Continue reading

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment