Tag Archives: strategy

Neiman Marcus: Is An IPO Ahead?

Posted on August 16, 2012 by bermanevansretail

Neiman Marcus is an upscale retailer with an iconic image and a loyal customer following. Fiscal year 2012 sales were $4.3 billion. As the firm’s Web site notes: “For over a century, the Neiman Marcus Group has stayed focused on … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment

Employees: A Key Costco Competitive Advantage

Posted on August 3, 2012 by bermanevansretail

Costco has a big advantage over most of its rivals: loyalty from both its customers (who renew their memberships at high rates) and employees (who rarely turn over). In this video, Costco founder, chairman, and former CEO Jim Sinegal explains that advantage to … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , | 3 Comments

Target at 50

Posted on August 3, 2012 by bermanevansretail

Target senior archivist Tony Jahn gives a video overview of Target’s first 50 years. Learn what makes one of the largest retailers tick — and draw such loyal customers. Read the full story at abullseyeview.com.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , | 1 Comment