Tag Archives: social responsibility

Who’s YOUR Hero? A Tribute to Mandela and Others

Posted on December 7, 2013 by bermanevansretail

GREAT READING!!! Evans on Marketing With yesterday’s passing ofNelson Mandela, it is a good time to read the article “Why We All Need Heroes” byHitendra Wadhwa: “Steve Jobs, Mahatma Gandhi, Susan B. Anthony, or Nelson Mandela. Pick one, or another … Continue reading →

Posted in Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

H&M: Being Socially Responsible

Posted on July 14, 2013 by bermanevansretail

H&M is a global apparel powerhouse with about 2,900 stores in more than 40 countries and 104,000 employees (including 150 in-house designers). It operates six chains: H&M, & Other Stories, Cheap Monday, COS, Monki, and Weekday.  Now, the chain has established a unique … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment