Tag Archives: social media

Both Retailers and Shoppers Losing Interest in Daily Deal Sites

Posted on August 18, 2012 by bermanevansretail

A couple of years ago, daily deal sites such as Groupon seemed to be the wave of the future: retailers would get new customers to stop by to try out their wares and shoppers would get big bargains. Yet, today, … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Multichannel Merchant’s 2012-2013 Outlook for E-Commerce

Posted on August 17, 2012 by bermanevansretail

Multichannel Merchant’s 2012-13 E-Commerce Outlook Report, sponsored by MarketLive, can “help evaluate, benchmark, and plan your digital strategies including social media, E-mail, search, online advertising, Web design & usability, mobile, tablet,  and more.” Click the image to access the 10-page report.   … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Retailer Responsiveness to Social Media

Posted on August 16, 2012 by bermanevansretail

Demandforce and Column Five developed the neat infographic displayed below. All retailers could learn more about their social media strategies and efforts from this infographic. Click the chart to go to the site of the infographic.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment