Tag Archives: social media

Gillette Promotion Called Best Movie Tie-In of 2015

Posted on December 29, 2015 by bermanevansretail

Entertainment Retailing Is Big in 2015! See Gillette’s Movie Tie-In. Evans on Marketing The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies. According to Advertising Age, Gillette earned the “‘sharpest … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | 1 Comment

Video Tips: How to Be Safer Online

Posted on December 28, 2015 by bermanevansretail

Although it’s nearly possible to totally protect ourselves (whether a person or a business) against identity theft and an invasion of our online privacy by hackers, there are several things that we can do to make it tougher for hackers … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Happy Holidays from Us to You!

Posted on December 24, 2015 by bermanevansretail

  All the Best from Retailing: From A to Z by Joel Evans   Image courtesy of Happy Holidays Pictures  

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment