Tag Archives: shopping

Clinique’s New In-Store Selling Approach

Posted on June 28, 2012 by bermanevansretail

As Elizabeth Holmes reports in the Wall Street Journal: “Clinique, the largest makeup and skin-care brand in the U.S., has given its department-store selling space a makeover, creating an environment where consumers can shop uninhibited, experimenting with new products without … Continue reading →

Posted in Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Multi-Channel Shoppers Spend More Per Year

Posted on June 28, 2012 by bermanevansretail

Consider these observation from eMarketer: “As traditional retailers lose customers to Amazon and other online pure plays, more merchants are coming to see store pickup programs as a powerful way to win back customers. ‘Once a shopper enters a store to … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment

Mobile Retailing: QR Codes

Posted on June 25, 2012 by bermanevansretail

Tthis video looks at Tesco’s mobile retailing strategy in Korea, which involves using QR codes on digital display boards in subway stations, Consumers can shop while they wait for the train and their order is ready at their home by the … Continue reading →

Posted in Global Retailing, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment