Tag Archives: shopping

Nordstrom and GQ Announce Integrated Multi-Media Strategy

Posted on July 1, 2012 by bermanevansretail

Nordstrom,  JWN, and GQ recently announced a new multi-media strategy. Nordstrom will operate an online store and offer “GQ Selects,” which is a selection of men’s products especially selected from GQ  by the magazine’s editors. Starting with the July 2012 issue, the products will … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Behavioral Category Management

Posted on July 1, 2012 by bermanevansretail

According to Avail Intelligence: “Behavioral merchandising means to observe and understand the behavior of each individual shopper as they click through the online store, compare it with similar data on all other shoppers, and draw conclusions to deliver relevant, personalized … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

Merchandising With Your 5 Senses

Posted on June 28, 2012 by bermanevansretail

Learn how to use merchandising techniques with sight, sound, smell, touch, and taste to your best retailing advantage.    

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment