Tag Archives: shopping

Want to Compete with Amazon? Focus More on Private Brands

Posted on October 29, 2012 by bermanevansretail

To better combat showrooming, many retailers are increasing their use of private brands. Why, these brands are only available at specific retailers and not for sale at Amazon and other online behemouths. This enables the retailers to stimulate customer loyalty … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

Online Shopping in Latin America

Posted on October 27, 2012 by bermanevansretail

Recently, comScore conducted research on the online shopping behavior of Latin American consumers. It found that most consumers started their online shopping trip by going directly to the retailer’s Web site. Click on the eMarketer chart to learn more.  

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

An Optimistic Retail Holiday Forecast from Platt Retail Institute

Posted on October 19, 2012 by bermanevansretail

There are many 2012 retail holiday forecasts that range from weak to strong sales estimates. One of the more optimistic forecasts is from the Platt Retail Institute: “This year’s holiday retail sales forecasts are out. Most are conservative, looking for … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment