Tag Archives: segmentation

New Data on Retailers and Social Media

Posted on April 14, 2013 by bermanevansretail

As we have noted before, many retailers are active — and popular — users of social media. But, they are not necessarily using social media to drive revenues. eMarketer reports that: “Even as fewer ‘buy now’ and ‘add to cart’ … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

Advertising Age’s Purchase-to-Ad Data Trail

Posted on April 12, 2013 by bermanevansretail

Want to see how a retailer develops and uses its database once a credit-card purchase is made? If yes, then read on. Here’s an illustration, as described by Kate Kaye for Advertising Age: “When Maya buys a pair of running shoes … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

McDonald’s Addresses Its Millennial Problem

Posted on April 11, 2013 by bermanevansretail

Although McDonald’s is the world’s leading fast-food retailer, it has had some difficulty in attracting Millennials — people born between between 1981 and 2000. To remedy the situation, McDonald’s is placing greater emphasis on this market segment. As reported by Maureen … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 3 Comments