Tag Archives: sales

PLEASE Be a Smart Customer: 2014 Holiday Shopping Tips

Posted on November 22, 2014 by bermanevansretail

Originally posted on Retailing: From A to Z:
Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my…

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment

Be a Smart Customer: 2014 Holiday Shopping Tips

Posted on November 12, 2014 by bermanevansretail

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 3 Comments

Is BMW’s New High-Tech Selling Approach Going to Be a Winner?

Posted on February 20, 2014 by bermanevansretail

As we have reported before (see the story on Tesla seeking to bypass traditional car dealers), the retail auto industry is changing. Now comes word that BMW is going to change the dealership experience and modify the role of salespeople. … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , | 3 Comments