Tag Archives: promotion

Redefining Value in Retail

Posted on May 4, 2015 by bermanevansretail

What exactly is value as provided by retailers? It can be the lowest prices, the best service for the money, unique product offerings, etc. What is clear is that retailers must provide some unique value to be competitive. According to … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , | 3 Comments

Don’t Be a Stereotype at Work

Posted on April 27, 2015 by bermanevansretail

As part of our self branding, we need to be confident and communicative about ourselves and our career skills in order to get promoted or to pursue a new job track. Check out this Wall Street Journal video for more … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 1 Comment

Why Retailers Should Understand Social Video

Posted on April 16, 2015 by bermanevansretail

The power of social video (such as YouTube and Vimeo) should not be underestimated by RETAILERS. These videos are not just for manufacturers. Check out this interesting video from Fusion 360, a media agency, on the value of social video, complete … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | 2 Comments