Tag Archives: profit

Does Corporate Social Responsibility Pay Off?

Posted on June 20, 2014 by bermanevansretail

This question is one that a number of company executives and their stockholders treat importantly. Although “doing good” is a goal for most of us, companies typically want to know how “doing good” impacts the bottom line. New research from … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

FREE Nielsen Webinar on Finding the Most Profitable Consumers

Posted on August 30, 2013 by bermanevansretail

On September 17, 2013, Nielsen will host a free Webinar on “Super Consumers: How to Find and Reach the 10% That Can Drive 50% of Your Profit.” As Nielsen notes: “Does your brand have ‘super heroes’? Join us and Kraft … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment