Tag Archives: Product Information Malpractice

Are You Committing “Product Information Malpractice”?

Posted on October 7, 2014 by bermanevansretail

Informatica Corporation (NASDAQ: INFA) is a leading global independent provider of data integration software. And it has coined the term “Product Information Malpractice” (PIM) that involves the practices of many multichannel/omnichannel firms.  What causes PIM? According to Informatica: “If you’re … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment