Tag Archives: price

Dynamic Pricing in Online Retailing

Posted on May 20, 2013 by bermanevansretail

As we know, many retailers frequently change their prices online — a practice known as dynamic pricing. And this tactic is becoming even more popular. According to research by Dynamite Data, a large number of retailers stepped up their use … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

Is Price Matching Working — Or a Work in Progress?

Posted on May 12, 2013 by bermanevansretail

As we have noted before, some store-based retailers, such as Target and Best Buy, have stepped up their price-matching efforts in an attempt to fend off customer defections to online competitors. But this approach has it downsides, too. This is … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | 1 Comment

Trust Is a Key to Successfully Competing Online

Posted on March 31, 2013 by bermanevansretail

Online shoppers are often interested in getting the lowest possible prices on the products they want. However, they are unlikely to buy from firms that they do not trust. A recent survey by Rakuten bears this out. Rakuten is a large global … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment