Tag Archives: planning

FIFTY Social Media Tips!

Posted on August 25, 2012 by bermanevansretail

Vocus provides an integrated marketing and public relations software suite that “combines social marketing, search marketing, E-mail marketing, and publicity into a comprehensive solution to help businesses attract, engage, and retain customers.” The company has published a series of white … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 2 Comments

Best Buy’s Interesting Choice of a New CEO

Posted on August 20, 2012 by bermanevansretail

Best Buy has recently been weathering quite a storm. It is struggling financially and facing intense competition from Amazon.com, Wal-Mart, and many others. Things got so bad that the company’s founder, Richard Schulze, made a hostile bid — which did … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , , , , , | 3 Comments

Multichannel Merchant’s 2012-2013 Outlook for E-Commerce

Posted on August 17, 2012 by bermanevansretail

Multichannel Merchant’s 2012-13 E-Commerce Outlook Report, sponsored by MarketLive, can “help evaluate, benchmark, and plan your digital strategies including social media, E-mail, search, online advertising, Web design & usability, mobile, tablet,  and more.” Click the image to access the 10-page report.   … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment