Tag Archives: planning

Walgreens Booming New Loyalty Program

Posted on December 1, 2012 by bermanevansretail

For decades, Walgreens has been one of the world’s leading drugstore chains. And it has always prided itself on excellent customer service and a loyal following. Now, it is taking its customer loyalty efforts to a new level. According to Patricia Odell, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Understanding Pre-Purchase Shopping Behavior

Posted on November 28, 2012 by bermanevansretail

It is essential that retailers understand the pre-purchase shopping process in which consumers engage. So, take a look at this infographic.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Reinventing the Department Store

Posted on November 27, 2012 by bermanevansretail

Check out this CBS video to see how department stores are reinventing themselves in the face of today’s competitive environment. Click the icon for a video clip.  

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment