Tag Archives: opportunity

What You Learn in College That Prepares You for the Real World

Posted on June 21, 2015 by bermanevansretail

Yes, we business school professors are attuned to the comment that higher education is “too academic” and not “practical enough.” That is why we strongly support internships, on- and off-campus speakers, professional student clubs, alumni relations, career services, and a … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , | 1 Comment

Resume Tips: An Infographic

Posted on June 19, 2015 by bermanevansretail

Although high-tech digital job application tools are gaining in usage by companies — especially larger ones, the resume remains a key document in most employment searches. So, it is  essential that we do everything we can to have our resume … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , | 3 Comments

Catering to Buyer Personas: Infographic and Video Examples

Posted on June 16, 2015 by bermanevansretail

Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which are composite identities that represent the types of prospects (segments) … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment