Tag Archives: online shopping

Building Long-Term Multi-Channel Retationships

Posted on January 29, 2013 by bermanevansretail

It is imperative that retailers have strong, consistent customer relationships among all of the channels (formats) in which they operate. Bronto, a software provider that offers E-mail, mobile, and social messaging with drag-and-drop automation, and Retail TouchPoints, an online publishing network … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , | 1 Comment

The Career Path of Amazon’s Jeff Bezos

Posted on January 23, 2013 by bermanevansretail

The video below highlights the background of Jeff Bezos, Amazon Founder and CEO, and his path from bright college student to an innovator that has redefined the retail industry. Bezos was honored with the National Federation’s Gold Medal Award at … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , , | Leave a comment

eBay: Expanding Its Multi-Channel Efforts

Posted on January 18, 2013 by bermanevansretail

eBay is well known for its online retail prowess. As the company notes: “With more than 100 million active users globally, eBay is the world’s largest online marketplace, where practically anyone can buy and sell practically anything. Founded in 1995, … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment