Tag Archives: online shopping

Amazon.com: Not So Prime Any More?

Posted on March 14, 2014 by bermanevansretail

If you visit “About Amazon Prime” today, you will see the regular blurb on the advantages of being a Prime customer: “Receive all the benefits of Amazon Prime including FREE Two-Day Shipping for eligible purchases, unlimited access to stream movies … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Small Businesses Now More Social

Posted on March 9, 2014 by bermanevansretail

Over the last few years, we’ve seen most major businesses get involved with social media, while smaller firms have lagged behind. Now, according to LinkedIn, social activities are on the rise among small firms as well: “Leading a small business … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

P&G Enters the Cross-Channel Cross Hairs

Posted on February 27, 2014 by bermanevansretail

Retailers are not only embroiled in intense competition with one another in a slowly growing marketplace, whether it be store chain versus store chain or bricks-and-mortar retailer versus online retailer. But increasingly, manufacturers are now being caught in the middle. … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | 1 Comment