Tag Archives: NRF

This Is Retail: The Great Possibilities of a Career in Retailing

Posted on August 27, 2014 by bermanevansretail

For the last year-plus, the National Retail Federation has sponsored a campaign called This is Retail: “Retail is about more than providing consumers with great products. In 2013, [we] introduced This is Retail to highlight the industry’s opportunities for life-long careers, … Continue reading →

Posted in Career Useful Information, Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , | 2 Comments

Holiday Return Fraud Is Billions of Dollars

Posted on December 10, 2013 by bermanevansretail

As we have noted before, customer fraud is a multi-billion headache for retailers. And return fraud is an especially tough issue with which to deal.  Just for the 2013 holiday shopping season, it is estimated that by the National Retail … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Thanksgiving 2013 Shopping: Hyperbole Versus Reality

Posted on December 2, 2013 by bermanevansretail

How good or bad were the results for the Thanksgiving Weekend? If one looks at today’s headlines, you would think it was a disaster. That’s the hyperbole.  Take the headlines from the New York Times: “Gloomy Numbers for Holiday Shopping’s Big … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment